10 Attention Seeking Tips

In affiliate marketing, when you are creating a sales copy for an affiliate product, website visitors first skim through a sales letter. During such skimming, if they come across a few attention capturing items, then they may stop skimming and start reading the sales letter.

A sales letter being a short one is not a solution since long sales letters have a better conversion. You can also explain the benefits and features in an elaborate manner so that a visitor is convinced and gets the "Purchase" mood.

With a long sales letter, you can still grab the attention of skimmers. The following are some of the ways that you can fruitfully utilize:

1. First impression is lasting impression

You have to create a professional looking ad copy. The reader must feel compelled to read your sales letter and he should be drawn like a magnet towards your sales letter. A heading which contains a misspelling can turn off a potential customer. If you are not taking care about details then the person may not be inclined to buy from you. What should your customer expect from your products, or even your support to the product later on?

2. Headlines and Sub-headlines

Use catchy headings and sub-headings to easily grab your visitors' attention. Talk a bunch on the features and benefits of your product. Create a sub-heading on each feature. Making your headings and sub-headings interesting is another way to coax your readers to read further.

3. Graphics and Pictures

Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract one's eye and make him wander on the graphic object.

4. Fast loading of Graphics

It is very important to ensure that your graphics are small in size so that they can load fast and all the links work correctly. People do not like to wait. Nor, will they appreciate if some of the links do not work. Especially if the graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Short sentences

Short sentences or sentence fragments are preferred to long sentences. It will be easier to read and understand short sentences than long ones. A visitor will have a better retention of a short sentence. A visitor will get dissuaded by very lengthy sentences and may abandon reading it further as he will realise how difficult it is to read your sales letter.

6. Text Font and color

Use color, bold, italics, underlining to highlight important words and phrases. However, use them sparingly. Too much of them may look like you are hysterical and will turn away potential buyers.

Use highlighting near the area where you want your visitors to concentrate more. You may want them to read the various highlights of your product.

7. Highlight Product Benefits

Pick the three most trust worthy and notable advantages of your product and repeat them in various parts of your sales letter. At the same time, please ensure that you do not overdo the repeating as it will become monotonous and boring. Such controlled highlighting will help your visitors easily remember these benefits. Use good grammar and rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy.

8. Bulleted Features List

Use bullets to list the qualities and advantages of your product. Visitors will want to read more if your list is bulleted.

9. Postscript

You should use a postscript (P.S. and P.P.S.) at the end. This is among the most read sections of a sales letter. You may remind the bonuses included, repeat the strong point of your product, or point out the urgency for the prospect to take action.

10. Buy Button Placement

when you are writing a long sales letter, you should have buy button links at different places of the letter. If your prospect had been convinced to buy early on, ensure that you provide them with the opportunity to do so. It is better to capitalize on the prospect's Buy mood immediately without giving a chance for him to change his mind later on.

With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.

Article Source: http://www.articlesfeed.com

Create Attention Seeking Tips To Be Successful. Read Rajagopalan's commentary on Attention Grabbing Phrases to get a huge catalogue of attention grabbing phrases and words.

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