Home | Internet Marketing
If you want to sell more products from your website... then... this article will help you. Because I'll reveal three simple strategies that take the guesswork out of writing compelling copy. The kind of copy proven to make website visitors buy. On the spot. Check this out... Strategy One: Come Up With An Interesting Story Look, when people read a website they can't get bored. If they do, it's all over with. Somehow you've got to find an interesting story about what you sell. Let me give you an example. Famous copywriter, John Carlton, was asked to write an ad for a golf instruction video. The information on the video was good. But not earth-shattering. What I do is interview everyone involved with the product. Among all those people someone will usually have a great story. They won't think much of it. But it'll be obvious to me. Because their story will have some sort of emotional - even sensational - appeal. Once you find a good story you can create a headline around it. "Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks And Slices... And Can Slash Up To 10 Strokes From Your Game Almost Overnight!" Without adding the part about the one-legged golfer this headline and ad just wouldn't be the same. Somewhere within your product there is a story that will rivet the reader's attention. The next way to improve website copy is to focus on the benefits. Making a buying decision comes down to the benefits we think we will get. List all the benefits your product gives. Everything. Include all of them in the website letter. Here's a little exercise to help you list all of the relevant benefits possible. Take a blank piece of paper and at the top write down... "My product delivers the following benefits..." List every single beneift you can think of. "they can lose weight" "... helps them smoke less..." "they can fit into new clothes, etc." If you want, you can even make each benefit stand out more. Like this... Take any one benefit and dig deeper. "My product reduces nicotine cravings which helps people to... You can include more benefits by jotting down why having a faster metabolism is a good thing. For instance, you can say... "having a faster metabolism allows people to maintain their body weight easier". "so that they can get more dates" "so that they can turn heads at the beach, etc." This exercise lets you focus on what's important to a customer. Namely, the benefits. Make a list of those benefits in order of importance and include them in the copy on your website. Strategy Three: Make Them An Offer They Can't Refuse You can't sell by making offers that are easy to refuse. The better your offer the more sales. Rely on the Law of Supply and Demand. Make the product really good and explain it in the most enticing way possible. Then limit the supply to drive up demand. Another smart idea is to include bonuses that expire after so much of your inventory sells during the promotion. You could say only 100 units will be sold at $95. Plus, you'll include three special bonuses to the first 50 people. This again will drive up demand while lowering supply. This strategy will work as long as the bonuses are perceived to be valuable by the prospects. So there you have it, three proven copywriting strategies to sell more products from your website. To summarize, they are... Number one is the story. 2) Focus on and dramatize the benefits of what you sell. Number three is to make an irresistible offer. Put these suggestions to use and you'll boost website sales.
Article Source: http://www.articlesfeed.com
John "Angel" Anghelache is a freelance copywriter and marketing strategist. To download his free marketing success interviews with 15 top marketers such as Bob Bly, John Carlton, David Garfinkel, Clayton Makepeace and Joe Vitale go to... www.JohnAngelCopywriting.com
Rate This Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
Powered by Article Dashboard
