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If you utilize e-mail well, you can keep your customers with you 3 times as long. What is the most personal way to contact someone on the internet? Email is the answer. By using email you can sell to your customers over and over again, by forging a trusting relationship and making a business opportunity based on your individual personality. No discussion about Google AdWords would be complete if we didn't show you how to turn that expensive one-millisecond click into a long-term relationship. When someone clicks on your ad, Google charges you $.50 regardless of what happens next. If the guy leaves after five seconds, he's gone, and you'll probably never get him back without paying again. Fifty cents for five seconds of someone's attention-dang, that's $600 an hour! Kind of depressing if you look at it that way. On the other hand, if that person gives you her e-mail address, you can communicate with her on a regular basis for little or no cost. If you're trying to sell a $1,000 product, which is easier to get from your prospects: a $1,000 order or their e-mail address? When your sales process is more involved, there is a greater need to divide it into more manageable steps. The Strength Of Your E-Mails Is Centered On Being Personal. Ordinary advertisers have diminished understanding of the intimate qualities of email. They don't grasp that by violating that intimate quality they can drive away prospective clients, ones who might otherwise have been receptive. It is essential to write as an individual. The exception is, if you are writing to someone who is a part of a group where each member knows the other members. Otherwise always compose your emails on a personal vein. Speak to your client, one person. 1. A "From" Field that Shows You're a Real Person If a personal approach works for the actual text of your e-mail messages, chances are that same principle will apply to other details in your e-mail. Such as your "from" field, for example. Consider the different impressions these "from" lines create: Bill Kastl William Kastl William D. Kastl Nakatomi Corporation William D. Kastl, Nakatomi Corporation Nakatomi Sales Department Bill Kastl, Nakatomi Sales Without the "spam" look you want to be amiable and personal. Spammers aim for this look themselves, the "this is from your long lost friend" look, so the truly personal look can be a difficult thing to achieve. The ticket is to include something in the email that is so connected to their peculiar interest that spammers could never have invented it. Choose your "from" field so that your clients can identify with you and stay with you. 2. A Provocative Subject Line The key aspect of email is that the success or failure of it is all about settings. The subject line of your e-mail works not because they adhere to copywriting rules and formulas, but because it highlights the particular interests of a specific set of people at the right time. If I were to show you ordinary samples of email subject lines, it would be virtually impossible for them not to sound like spam. So lets get a specific subject that you will understand: Google AdWords When Google is NOT the Best Way to Get a Customer Are Google Employees Spying on You? Google's 'Don't Be Evil' and all that Five Insidious Lies About Selling On The Web These are no cheep sounding promotional that stab at the recipient, rather they suggest that there is a story to be told, making the reader want to find what that story is.
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Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords pay per click, he's the man!
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