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Are you ready to pitch to the media? You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. First, let me congratulate you on this point! This is a big step in the right direction of growing your media exposure! You have probably already reviewed your topic, message and developed confidence in relaying it to others. The obvious next step is to really get out there and start pitching to the media! Here Friedman shares with us methods of pitching to the media.1. Never pitch yourself. When you are pitching to the media pitch your message not yourself. Friedman says, Focus your pitches on THE ISSUE that you are an expert on. If you are a doctor specializing in natural health pitch a show idea or story about the 10 foods that will fight off illness during the flu season. By pitching the issue you get the producer or journalist interested in your story first. Make sure to deliver what they want: a hot story tied to the news. 2. Never pitch your product. If you are a product manufacturer it is very important that when you are pitching to the media that you do not focus the pitch on your companys product or service. Marsha says, If you have a product or service, focus your pitch on the problem that your product or service solves. If you produce a line of gourmet cookies pitch a show or story about the value of quality family time and offer tips on how moms and dads can share baking time with their children. Producers dont react very well to sales pitches, so really try to stay away from them altogether. 3. Supply facts to the media. Dont rely on the media to get perfect results on your topic through their research. Friedman says, Make sure to give them YOUR facts. Especially if you have a controversial or difficult to understand topic. When you are pitching it is useful to have as many facts ready to use as possible. If you have a tricky or detailed topic, present as much information as you can so that the busy, inundated producer or journalist can grasp your message quickly. The more explaining, the higher the chance you will be turned down. Make it concise and full of quality. 4. Phone a friend. What we are talking about here is especially true if you are pitching a controversial topic. Friedman says, If youre pitching a controversial topic to a radio or TV show, have a list of guests that are available to be on the show with you to support your side of the story.This gives you more control of the segment and ensures your message will gain acceptance from the audience. Without a list of suggested guests, you may be put on the spot or pushed into a corner when you appear on the show. Hopefully these tips will help you get out there today and start pitching!
Article Source: http://www.articlesfeed.com
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